Cheapest-in-stock routing
Order-routing strategy that picks the vendor with stock at the lowest wholesale price for every line item, automatically.
MAP (Minimum Advertised Price)
Distributor-set floor below which retailers can't advertise a product. Violation = losing the distributor account.
MSRP
Manufacturer's Suggested Retail Price. Distributors typically provide MSRP alongside wholesale; retailers price between MAP and MSRP.
UPC matching
Auto-mapping the same physical product across vendors using the Universal Product Code. The basis for cross-vendor cheapest-routing.
Variant grouping
Detecting that "Velvet Touch Vibe (Pink)", "Velvet Touch Vibe (Blue)" should be ONE Shopify product with a Color variant — not 3 separate products.
Time-bound routing override
Force-routing all orders for a brand or product type to a specific vendor for a date window. Used for distributor cashback and trip-incentive programs.
Distributor cashback
Distributor-paid rebate (typically 2-5%) above a $ threshold within a date window. Common in adult/novelty, automotive, smoke-shop verticals.
Tag rule
Automation that emits Shopify product tags like brand:doc-johnson, color:pink, type:dildo on every product push. Drives smart collections and search filters.
Dead-letter queue (DLQ)
Persistent queue of failed jobs that exhausted their retries. Operator can replay or abandon; failures don't silently disappear.
Circuit breaker
Reliability pattern that opens (fails fast) after consecutive failures from an upstream service. Prevents hammering an unhealthy vendor.
Per-tenant SES
Each tenant verifies their own AWS Simple Email Service domain identity. Order emails to customers come from THEIR domain, not the platform's.
Diff-only inventory sync
Inventory sync strategy that only pushes when actual stock changes. Saves API calls + prevents drift vs blanket re-sync.
Idempotent inventory write
Inventory updates that set absolute values (not adjustments). Safe to re-run with same input. Shopify's inventorySetQuantities is idempotent.
Token exchange (Shopify)
Custom Distribution app authentication using App Bridge session tokens. Replaces the legacy OAuth redirect flow for embedded apps.
Multi-tenant
One platform instance serving many isolated organizations. Each tenant's data is scoped to their org_id; admins manage all tenants.
Programmatic SEO
Generating many landing pages from data templates to capture long-tail keywords (e.g. "best X for Y" matrices, vs-pages, vertical pages).
OG image
Open Graph image meta tag. Renders in Facebook, LinkedIn, iMessage, Slack previews. 1200×630 PNG ideal.
Schema.org JSON-LD
Structured data markup (Organization, Product, FAQPage, BreadcrumbList, HowTo, etc.) embedded in pages so search engines can build rich results.
Cookie-based session
Server-side session ID stored in an HttpOnly cookie. Preferred over JWT for browser-based apps because it's revocable server-side.
Bcrypt password hashing
Adaptive password hashing function. Ordnance uses 12 rounds. Tunably slow to defend against brute-force attacks.
TOTP (2FA)
Time-based One-Time Password. Standard 6-digit code generated by Google Authenticator, Authy, 1Password, etc. RFC 6238.
Audit log
Append-only record of every action taken in the platform: logins, settings changes, role grants, order routing decisions, billing events.
UTM parameters
Query-string params (utm_source, utm_medium, utm_campaign) appended to URLs to attribute marketing traffic. Read by Google Analytics, Mixpanel, Stripe attribution, etc.
GCLID / FBCLID
Click identifiers from Google Ads (gclid) and Meta Ads (fbclid). Append automatically to ad-clicked URLs. Used for offline conversion tracking.